Our Co-founders

Tracy Flood MD, PhD

CEO & Co-founder. An active member in local and statewide collective impact initiatives. A decade of experience working with health data measuring chronic disease prevention, specifically childhood obesity, diabetes, and cardiovascular disease.

Tom Schmitt, PHD

Chief Data Officer & Co-founder. Tom's expertise is in Measurement, Survey Development and Evaluation. He has a PhD in Applied Statistics and Measurement and was previously a tenured Associate Professor at Eastern Michigan University.

James Walters, MS

CTO & Co-founder. James is a Data Scientist and Statistical Programmer with expertise in all things software and data related. James has a Master’s in Mathematics, Statistics, and Computer Science from Marquette University.

Our Vision, Mission, & Values

We aim to be the most community-centered software company in the world.

We are a Milwaukee-based, locally-owned business with strong Midwestern roots.
We believe in openness and collaboration.
We love data. We want information to be clear and delightful.

What is our ideal world?
A world where each person who is working to make things better for the next generation is empowered to create real change.

Our Name

Our Name Comes From

The Ghost Map of BroadStreet

John Snow’s statistical mapping of the London city Broad Street Cholera outbreak in 1854 is considered, by many, to be a community health milestone, marking the beginning of modern statistical epidemiology. At BroadStreet, we’re revolutionizing John Snow’s vision of community health with cutting edge data visualization and data science. Much like John Snow, we recognize the foundation of healthy communities is built with handcrafted design, great data science, and a caring community.

Welcome to the new BroadStreet.